The Little Marketer’s Dilemma
What the Little Mermaid can teach us about our marketing tech.
Modern marketers are a lot like Ariel from Disney’s “The Little Mermaid”. Specifically, as she sings “Part of Your World”: obsessed with superficial objects and lacking a deep understanding of the people they are trying to impress.
Maybe I’m being harsh. But when I watch the Little Mermaid, I cheer for Ariel to win the prince and prove her worth. I am cheering for you to find your voice too.
If you don’t remember the song, here’s the original 1989 movie rendition of it (Halle Bailey also makes a beautiful Ariel, but the full recording of her version isn’t out yet as of the time of this writing):