Attention Deficit Marketing Disorder

Attention Deficit Marketing Disorder

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Attention Deficit Marketing Disorder
Attention Deficit Marketing Disorder
Matthew Perry Meant a Lot To Me
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Matthew Perry Meant a Lot To Me

What the passing of our favorite actors tells us about ourselves.

Oct 29, 2023
∙ Paid
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Attention Deficit Marketing Disorder
Attention Deficit Marketing Disorder
Matthew Perry Meant a Lot To Me
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Matthew Perry, the star behind sarcastic and sharp Chandler Bing of the hit sitcom Friends, is dead.

And I, a person that has never crossed paths with Perry or been acquainted with him personally in any shape or form, have been sobbing like a baby.

Because even though Perry was a celebrity that had absolutely no knowledge of my existence, he meant a lot to me. Friends has been one of my favorite shows since I first binged all 10 seasons back in freshman year of college. And Chandler has been my favorite character for most of the time since.

So I want to reflect on why I’ve been crying over the passing of someone I didn’t actually know, and what that tells us about fandom, emotional impact of art and media, and (of course) marketing. I also want to process the emotional pain that I’m feeling, because damn it, this sucks.

A GIF of Matthew Perry as Chandler, shaking someone's hand in a suit while saying "I make jokes when I'm uncomfortable"
Basically the raison d'etre for this entire newsletter.

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