Marketing to Feel Alive

Why love matters in business.

Me sitting on the ground in line to get into a Maneskin concert in Boston (left); holding a copy of Rand Fishkin’s book “Lost and Founder”; visiting Notion’s HQ.

No matter how much time I spend in the business world, or what kinds of people and organizations I interact with… I grow more and more convinced of something I knew when I was a little kid:

Very few things are as worthwhile or effective as the pure love of experiencing something truly great. 

Think of the first time you touched the sleek metal of a MacBook, saw the soft brushstrokes of Manet in a museum, or heard the soulful cry of a rock song. 

Really picture it. Remember how your body felt in that moment, recall the tingling of your toes, the soft ringing of your heart. Do you feel it? A part of your soul just came to life for the very first time.

Why Do We Feel Love?

I’ve been thinking a lot in the past year about what makes someone feel love.

Why do we love certain people? Why do we feel moved by certain pieces of art? Why do we…