Marketing Has Felt Really Hard Lately

On self-esteem, doubt, and dread.

I’ve been thinking of closing my business. Of running away, deleting my LinkedIn account and website, closing this newsletter, and never thinking about marketing again. I’ve looked at job applications, even started filling out cover letters.

Spoiler: I’m not going to close my business or run away, don’t worry.

It’s not because I want to. I love Kalyna. I adore my job. I have poured my soul into marketing. I truly couldn’t imagine myself being happier doing anything else.

Yet here I am. Looking at applications for jobs I don’t want, and sending my business coach messages like these:

Yep, I get pretty hopeless.

Thankfully, Heather knows me well enough not to believe me when I spiral. She is aware that I will likely go to bed in tears, wake up in the morning, and then start sending her excited updates about deliverables I submitted to clients or cool content ideas that suddenly popped into my head. And I probably will.

Then, at night, despair will claim me yet again. It’s so easy to feel hopel…