I was wrong about marketing.

How new clients turned my business upside down.

Hello, friends.

I’ve been silently marinating a variety of revelations about marketing in my head lately. Apologies for keeping you out of the loop, but I didn’t want to serve you some bland pickles. The real rich flavor comes only to those who wait.

In other words, my agency signed on 3 new clients recently, and they’ve demolished most of my assumptions about marketing, running an agency, and the base value of my and my team’s work. And I couldn’t be happier.

Because I’ve found out that most aspects of working as a B2B marketer that drove me and so many others to despair aren’t set in stone. We can do better, more fulfilling work. We can make more of an impact. We can get approved for higher budgets. And all of that potential isn’t that hard to reach. In fact, it might already be hiding under your nose.

Let me explain.

My Brain’s Been Exploding This October

I’ve spent the past month feeling mostly like this:

When you realize that working with clients doesn’t have to suck.

Reader, I’ve been …