Guest Post #2: Writing for Connection

Jeffrey explains why he thinks this newsletter works so well.

“The key to be becoming a thought leader lies in treating marketing as a form of creative writing.

Personal narratives serve as vehicles to emotionally educate the audience, connect with their gut instincts and provide unique insights that cannot be found elsewhere.”

Mariya’s Introduction

Hi everyone! This is Mariya.

Jeffrey is one of my favorite people to work with. I originally hired him as a writer in November 2022, a year ago. And the more projects we’ve done together, the more amazed I’ve become by Jeffrey’s skill, curiosity, and intelligence. I hope that you can be as blown away by his writing as I am.

This guest post might appear self-indulgent. After all, Jeffrey is writing about me and this newsletter. But honestly - I wasn’t thinking of publishing it on this newsletter. And then, my husband Jack read it out loud to me. And I knew that I had to try and get it here.

Jeffrey nailed exactly what I try to do. He described the purpose and mechanics of this newsletter better than I eve…